Starling Bank brings money storytelling to life with new editorial platform, Noteworthy

• New editorial platform launched to breathe life into money storytelling

• Built and managed in-house

• Three new content series focusing on ‘money truths’

Thursday 15 August 2024: Starling Bank can today reveal its new editorial platform, breathing life into money storytelling. Noteworthy, hosted on Starling Bank’s website, explores the ordinary, extraordinary world of money. 

Noteworthy, which has been built in-house, will be run by Starling Bank’s creative team, including editors, writers, photographers and graphic designers, as well as commissioning illustrators, videographers and freelance contributors.

Part of the content strategy includes exploring ‘Money Truths,’ shining a light on relatable moments, milestones and conversations related to money. 

The new editorial platform complements the launch of Starling Bank’s latest brand platform, ‘The Bank Built For You’, which launched at the start of this year.

New series that will appear on the platform:

• For What It’s Worth - anonymous, illustrated series that explores how money shapes relationships and big life decisions, tapping into zeitgeist topics such as home ownership, childcare and inheritance.

• Joined at the Chip - real life couples test drive our joint account for a month and write about how it changes their relationship. Example content includes couples who have never discussed salaries, and an LGBTQ+ couple researching the cost of raising a child.

• How Much Does it Cost - exploring the real cost of something, whether that’s a condition, decision or circumstance. Example content includes looking at the cost of getting pregnant, moving to a remote island and owning a dog. 

Annabel Herrick, Creative Content Strategist at Starling Bank, said: “We believe money is ripe for storytelling - it’s emotional, it’s monumental, it’s about tackling difficult conversations; relationships, milestones. And money is one of the few universal experiences, it affects everyone. Aligning with our new brand platform, The Bank Built For You, Noteworthy will be focused on human storytelling. Real stories, real people.”

Commenting on the branding of Noteworthy, Annabel added: “Noteworthy, of course, has a double meaning: noteworthy content, and exploring what’s worthy of your ‘bank notes’. For the logo, we used a combination of hand written glyphs, photography and scanning, and opted for a slightly more formal iteration of the letterform, using a fountain pen. The brand is premium and discerning, but still approachable.”